Creative consultant and digital designer/editor working within the arts and entertainment industries,
and self-employed as an on-scene product representative represented by The Daniel Hoff Agency for
nationally advertised products (most recently Disney & Starbucks). I run a creative-based think tank —
an immersive human/virtual space creating and promoting individuals who work on production, installations,
and events. My background in fine and advertising arts has been instrumental in storytelling, branding,
and building compelling interactive content.
Core Skills
Photoshop
Illustrator
InDesign
Dreamweaver
Flash / Animation
UI / UX Design
Digital Photography
Color Correction
Book Layout
Web Management
Character Design
Illustration
SEO & Content
Art Direction
Education
- Albany State University, New York — Magna Cum Laude
- Continued education: UCLA, UCSC, West Valley College, Adobe — character & story structure, interactive screen animation, on-camera presentation, advertising, and digital design
Awards & Memberships
- NASA Learning Technology Project Suite 1999 — linked to YouthUlnit.org, cultivating high-tech pathways for at-risk students
- 20-year member, Screen Actors Guild
- 1999 World Congress International Executives Who's Who
Graphic Employment Experience
Design
Glaxo Wellcome
UI design, content design, image manipulation in Photoshop
Yukon
UI design and bit imagery in Photoshop; product shots and corporate headshots
Addison Penack JCC
Lead web designer using Photoshop and Dreamweaver
Saratoga News Clusters
UI redesign using Photoshop, Fireworks, Illustrator, Dreamweaver
Saratoga Education Foundation
UI redesign using Photoshop, Illustrator, Dreamweaver
L2rc Design Group
UI design, portfolio photography, content authored in Photoshop/Illustrator
JettyCorps.com
Flash portfolio UI design and site maintenance
CpmBoroughs.com
UI design using Photoshop, Fireworks, Dreamweaver
D&B Chicago
Graphics for Catalyzing Integral Language for a New Future
Barbara Burbach
Web design & ongoing rebuild
Design & Layout — Printed Collateral
Housebox News
Featured photographer using Photoshop; layout using InDesign
Dreamliner Magazine
Art Director — layout/design in InDesign
Silicon Valley Data Coalition
Image creation for print collateral in Photoshop
South Bay Guitar Society
Poster creation using Photoshop and Illustrator
San Jose Opera Theater
Poster creation using Photoshop and Illustrator
KSAR Public Television
Graphic layout and design for television advertisements
Illustration & Animation
Addison Penack JCC
Flash playground using Photoshop and Flash
Saratoga Ed. Foundation
Flash development for UI button interactions
The Sea Seller
Animation for home page
Arts in Espresso
Flash advertisement; home page illustration and design using Fireworks
Published Articles
Expose.com
Saratoga restaurant reviews
Roadstar.com
Design reviews for Bad Ride
Barbara Burbach
Divine Blossom for Cultivate Perfection (2002)
San Jose Public Radio/TV
Various web-based editorial contributions
Independent Graphic Solutions — 2013–2024
Dr. David Lyon
UI design and editorial development
Catalyzing Integral Language
Graphical refinement for the A-S team Ambassador Project (Dr. Larry Clayon)
Dr. Brian A. Coleman
Illustrations for "Embracing Paradox, Evolving Language" (Lou Maroni); book design for Professor Meerschaert's Rethink of Payment project
Artistic Promotion
Saratoga Education Foundation, Saratoga Historical Society, SEAF, Arts in Innovation, West Valley College, Addison Penack JCC, Dreamliner Magazine, South Bay Guitar Society, West-end Artists Network, L2rc Design Group
Innovative Design & Residencies
BAWTA Digital Clubhouse
Interactive design development for Kiddie-Lit
T COM / Tech Com
Santa Clara County of Education Facilities — Teach the Teachers!
NASA / Steve Eagle
Contract development for YouthUlnit.org interactive
The Beuge Power Drink
Web, interactive CD-ROM storyboard and proposal
Dreamscape, Inc.
"The See Sea Shell" — animated CD-ROM content
Artist in Residence
Los Altos Museum; Children's Hospital; Foothill/DeAnza Museum; DARPA after-school safe program, Palo Alto, CA
Studio East Center
Instructor for Flash and Dreamweaver classes